All businesses need a solid brand identity. Your brand persona should be well defined with a clear and consistent voice. We will work with you to ensure you are setting the desired tone, that your future customers are getting the right impression of your business, and that you are representing yourself consistently across all media platforms.
Your online communications, whether it’s your website, blogs, social media channels or even your email exchanges, are the voice of your company. So your brand persona needs to accurately represent the service and experience that your consumers will receive should they click on your ‘Book’ or ‘Buy Now’ button.
Would a customer who finds you on a review based website have the same first impression as someone who looked you up through your own website? And in turn, would their perceptions match those who found you through your social media channels? Consistency is key, so taking an in-depth and objective look into how you represent yourself across the array of online platforms is important. After all, you never get a second chance to make a first impression!
We will work with you to identify your target audience and plan your online communications around reaching them.
We will help you find the right voice for your business, using the correct tone and language to build trust and confidence in your brand.
We will analyze your brand persona across all of your online platforms and make an action plan for improvements that will increase your online following and generate more leads.
We will create, update and manage online communications for your business to ensure they are optimized to maximum effect.